Marketing Funnel for VersatileWeb.org
Brief Description of Work
For this assignment, I created a complete marketing funnel for my clothing brand, VersatileWeb.org.
The funnel outlines how the brand moves customers from awareness to purchase and finally to loyalty.
Each stage is clearly defined and aligned with the goal of increasing brand visibility, engagement, sales, and long-term customer relationships.
AWARENESS
Objective: Make people discover the brand.
Activities:
Instagram Reels showcasing new outfits
TikTok trend videos
Influencer collaborations
Posting outfit photos with trending fashion hashtags (#streetwear #clothingbrand #ootd)
LinkedIn posts introducing brand vision
Running brand-awareness ads
INTEREST
Objective: Build curiosity and engage potential customers.
Activities:
Behind-the-scenes content (fabric, designs, concepts)
Polls on Instagram Stories (“Which color do you like?”)
Posting style inspiration content
Offering a 10% OFF email signup on website
Creating catchy captions and fashion tips
CONSIDERATION
Objective: Help customers evaluate and trust the brand.
Activities:
Customer reviews and testimonials
High-quality product photos
Size charts and fitting guides
“New Arrivals” & “Best Sellers” pages
First-time discount offers
Highlighting fabric quality and comfort
CONVERSION
Objective: Turn interested visitors into customers.
Activities:
Limited-time offers (e.g., “FLAT 20% OFF”)
Free shipping above ₹999
Retargeting ads (“You left items in your cart”)
Fast checkout + Cash on Delivery
Easy return policy
LOYALTY
Objective: Retain customers and encourage repeat purchases.
Activities:
Thank-you emails with style tips
“Loyalty Points” reward system
WhatsApp broadcast for new drops
Early access to limited collections
Personalized discount codes for returning customers
Conclusion
This marketing funnel gives VersatileWeb.org a structured path to attract new customers, engage them, convert them into buyers, and retain them long-term.
A strong funnel ensures better brand growth and sustainable sales.
